Performance Fundamentals Badge Certification Answers Performance Fundamentals Badge certifications are a great way to demonstrate your expertise in creating and measuring performance advertising campaigns on Twitter. There are two certifications available: Performance Fundamentals Badge and Performance Fundamentals Badge with Mobile App Promotion. The Performance Fundamentals Badge assessment covers the basics of creating and measuring performance advertising campaigns on Twitter, while the Performance Fundamentals Badge with Mobile App Promotion assessment covers the basics of creating and measuring mobile app promotion campaigns on Twitter. Benefits of Performance Fundamentals Badge certifications There are many benefits to earning a Performance Fundamentals Badge certification. Some of the key benefits include: Demonstrate your expertise in performance advertising on Twitter. A Performance Fundamentals Badge certification shows that you have the knowledge and skills to create and measure performance advertising campaigns on Twitter. Gain a competitive edge. Performance advertising is a popular marketing strategy, and businesses are increasingly looking for certified professionals to help them create and measure performance advertising campaigns. Earning a Performance Fundamentals Badge certification can give you a competitive edge in the job market. Increase your earning potential. Studies have shown that certified professionals earn higher salaries than non-certified professionals. In addition, certified professionals are more likely to be promoted and given more responsibility at work. Stay up-to-date on the latest performance advertising trends on Twitter. Twitter is constantly evolving, and the certifications ensure that you have the latest knowledge and skills to use the platform effectively. Access to exclusive resources. As a Performance Fundamentals Badge certified professional, you will have access to exclusive resources, such as training materials, documentation, and tools. These resources can help you stay up-to-date on the latest performance advertising trends and improve your skills. Total Number of Questions: 64 What are the two options for verifying your website tag? (select two) Match the following attribution types to their correct definition. Performance advertising on Twitter refers to digital ads that ask someone to: Where would you see an option to break out conversions by conversion event name? Creating several conversion events of the same conversion type can lead to: True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking. Why is measurement such a critical component of performance advertising? Twitter has a direct integration with which partner-provided measurement tool? Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over Twitter’s App Re-engagement ads focus on: _______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts. _______________ is a single code snippet placed across your entire website to track multiple site actions or conversions. Most advertisers give click-through attribution credit; only some of them give: What allows you to measure site visits without using cookies? When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply) What are the two types of Twitter Website Tags? (select two) What are the website actions you can track using conversion tracking? Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply) What percentage of people on Twitter have made a mobile purchase within the last month? App measurement is typically done via: True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign. What is an app install ad? App Re-engagement campaigns help you: (select all that apply) Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter. _________ lets you run your ads across Managed Publisher MoPub inventory for premium apps. For Website clicks campaigns, better performance is seen when the __________ is used for targeting. ________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics. To set up a Mobile App Promotion campaign, you will need to: On average, how many people abandon an app after just one session? What is Marketing Mix Modeling? When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be: What bidding strategy do Website Clicks campaigns use? When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended? Performance advertisers care about: A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users. What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three) What should you do if your conversion events aren’t showing as tracking? What are the two ways you can buy an App Installs campaign on Twitter? (select two) Where can people see your performance ad campaigns on Twitter? (select all that apply) What percentage of people access Twitter via mobile? App Re-engagement campaigns target your ________ to drive even more conversions and loyalty. There are two main ways performance advertisers measure on Twitter: (select two) The allowable period between when someone viewed or clicked your ad and took action is called the: The Twitter Ads system completes conversion attribution on your conversions based on: Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager. What are Twitter’s current performance advertising solutions? (select all that apply) When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target. In Twitter Ads Manager’s performance dashboard, what are the values listed in the results columns tied to? What is a post-engagement attribution window? Where can you locate the DCM server to server solution? ___________ allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions. Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply) _________ is critical to performance-focused advertisers because they need to prove their advertising drives results. For App Re-engagement campaigns, we recommend targeting: True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting. What does AMM stand for? What are the two things you must do before creating an App Installs campaign? (select two) What are the two types of attribution windows you can set for your campaign? (select two) _________ are clickable images or videos that drive users directly to your website. Conversion tracking for websites allows you to track: When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days. For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a ________________. When you log into Twitter Ads Manager, what is the default view? _________ are created automatically when you link your app events with Twitter through your mobile measurement provider. Career growth plan/route with Performance Fundamentals Badge certifications If you are interested in a career in performance advertising, Performance Fundamentals Badge certifications can help you get started on the right track. Here are a few possible career paths you could follow: Performance advertising specialist: A performance advertising specialist is responsible for creating and measuring performance advertising campaigns. They use their knowledge of performance advertising to help businesses reach their target audience, improve their brand awareness, and increase their sales. Performance advertising manager: A performance advertising manager oversees the creation and measurement of performance advertising campaigns. They use their knowledge of performance advertising to help businesses reach their target audience, improve their brand awareness, and increase their sales. Performance advertising consultant: A performance advertising consultant provides advice and guidance to businesses on how to use performance advertising to achieve their goals. They use their knowledge of performance advertising to help businesses choose the right performance advertising products, create engaging content, and measure the results of their campaigns. Opportunities in the world with Performance Fundamentals Badge certifications Performance advertising is a rapidly growing field, and there are many opportunities for certified Performance Fundamentals Badge professionals to find jobs. Businesses of all sizes are looking for qualified performance advertising professionals to help them reach their target audience, improve their brand awareness, and increase their sales. With the right skills and experience, you can find a job in performance advertising that is both rewarding and challenging.