Here is an answer to the question. What is an app install ad?

• a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app.
• An ad format that allows you to deliver the most relevant product to the right customer at the right time..
• An ad format designed to increase visibility and can be used to promote an app to a targeted audience to build awareness and attract new followers..
• A promoted ad that allows you to reach the audiences most likely to download your app..
• an ad that displays across the iOS and Google Play stores.
• A promoted ad that allows you to enhance your app with premium video content from the most relevant publishers…
• an ad that runs on third-party services to help drive installs of your mobile app.
• a new kind of video ad from Twitter.

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