Why is measurement such a critical component of perform… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Why is measurement such a critical component of performance advertising? Performance advertisers tend to be more interested in data. Performance advertisers need to be able to prove their campaign drives results. Measurement is not a critical component of performance advertising. Performance advertisers rely on measurement to determine their KPIs. This question is about “Performance Fundamentals Badge” All updated questions and answers related to “Performance Fundamentals Badge” can be found on the “Performance Fundamentals Badge Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related