Advanced Google Analytics Certification Answers Advanced Google Analytics is a course that teaches you how to collect, process, and analyze data from Google Analytics. You will learn how to use advanced features of Google Analytics, such as Custom Dimensions, Custom Metrics, and Event Tracking, to collect data that is specific to your business. You will also learn how to use advanced analysis techniques, such as segmentation, channel reports, audience reports, and custom reports, to gain insights into your website traffic and marketing campaigns. Benefits of Advanced Google Analytics Certification There are many benefits to earning an Advanced Google Analytics certification. These benefits include: Increased knowledge and skills: The course will teach you how to use advanced features of Google Analytics, which will give you a deeper understanding of how data analytics can be used to improve your business. Enhanced job prospects: A Google Analytics certification is a valuable asset for anyone looking for a job in the data analytics or marketing fields. Many employers require or prefer candidates to have a Google Analytics certification. Career growth: A Google Analytics certification can help you advance your career in the data analytics or marketing fields. With the skills and knowledge you gain from the course, you will be able to take on more challenging and rewarding roles. Total Number of Questions: 52 If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. What does Google Analytics call a URL that passes data parameters for reporting? When does the Google Analytics tracking code send a pageview hit to Analytics? When does the Google Analytics tracking code send an event hit to Analytics? What does Google Analytics use to differentiate new and returning users? What will happen if a user clears the Analytics cookie from their browser? By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. A session in Google Analytics times out after how many minutes by default? To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? Which are Goal types in Google Analytics? If data is excluded from a view using a filter, it may be recovered within thirty days. Which of these scopes could be used for dimensions and metrics? When defining a measurement plan, what is the order of steps? What are macro-conversions in a measurement plan? To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? View filters may be applied retroactively to any data that has already been processed. To see data for users from the U.S. and Canada only in a view, which filter would be applied? To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? To pair metrics with dimensions, what should they have in common? To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? Custom Dimensions can be used in which reports? When a Custom Dimension is active, what data will it affect? To collect the number of comments users posted to a website page, what feature would be used? Custom Metrics can have which scopes? What four parameters can be included with an event hit for reporting? If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? Segments applied to reports can analyze data for which of the following groups? Custom segments may be created using which criteria? How many segments may be applied at once? Because segments are applied before sampling, segmented data will not be sampled. What report shows data segmented by channel? Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? What report analyzes which webpages get the most traffic and highest engagement? In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? Multi-channel Funnel reports can credit conversions across which channels? How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Custom Reports have which capabilities? What type of Custom Report shows a static, sortable table with rows of data? Which would prevent data from appearing in a Custom Report? What is “remarketing” in Google Analytics? To enable remarketing in Google Analytics, what must first be enabled? Which remarketing audiences can be defined in Google Analytics? Remarketing can show relevant ads on which Google properties? What is the maximum duration a user can be included in a remarketing audience? What Google Analytics data can be used to define a remarketing audience? How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? Which users could be targeted with Dynamic Remarketing to bring them back to a website? To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? To set up Dynamic Remarketing, what must first be created in Google Analytics? There are many different career paths that you can take with an Advanced Google Analytics certification. Here are a few examples: Data Analyst: A data analyst uses data to solve business problems. With an Advanced Google Analytics certification, you will be qualified for entry-level data analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Senior Data Analyst or Data Scientist. Marketing Analyst: A marketing analyst uses data to track the effectiveness of marketing campaigns. With an Advanced Google Analytics certification, you will be qualified for entry-level marketing analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Marketing Manager or Marketing Director. Business Intelligence Analyst: A business intelligence analyst uses data to help businesses make better decisions. With an Advanced Google Analytics certification, you will be qualified for entry-level business intelligence analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Business Intelligence Manager or Chief Data Officer. Opportunities in the World The demand for data analysts and marketing analysts is growing rapidly. According to the Bureau of Labor Statistics, the demand for data analysts is projected to grow 22% from 2020 to 2030, much faster than the average for all occupations. The demand for marketing analysts is projected to grow 13% from 2020 to 2030, about as fast as the average for all occupations. This growth is being driven by the increasing amount of data that businesses are collecting. Businesses are using this data to make better decisions, improve their marketing campaigns, and track the performance of their websites. If you are interested in a career in data analytics or marketing, then an Advanced Google Analytics certification is a great way to get started. The course will teach you the skills you need to collect, process, and analyze data, and it will give you a competitive edge in the job market.