What is “remarketing” in Google Analytics?

Here is an answer to the question. What is “remarketing” in Google Analytics?

• When users are shown targeted ads to bring them back to a website and encourage a conversion.
• When users visit a website for the first time and complete a conversion.
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies.
• When a user buys an available product from a competitor.

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