You’re working with a national pizza chain on their lat…

Here is an answer to the question. You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

• Time Decay attribution model.
• First Interaction attribution model.
• Linear attribution model.
• Last Interaction attribution model.

This question is about “Campaign Manager Certification” All updated questions and answers related to “Campaign Manager Certification” can be found on the “Campaign Manager Certification Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible.