You’re an advertiser at a large agency, and you want to… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do? Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path.. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups.. Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance.. Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales.. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related