You tell your executive team that your company should h…

Here is an answer to the question. You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?

• “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”.
• “Yes, but only if it’s a member of the executive team that does it.”.
• “Yes, that would be best. Content management isn’t a full-time job.”.
• “That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”.

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