Why should Google follow the viewability standards set …

, Why should Google follow the viewability standards set …

Here is an answer to the question. Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

  • So advertisers know if users are double-clicking on their ads..
  • So advertisers know if their ads have truly been seen by users..
  • So advertisers know if frequency capping is working..
  • So advertisers know if their audience targeting is successful..

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