Why should defining your target buyer be part of your s…

Here is an answer to the question. Why should defining your target buyer be part of your sales enablement strategy?

• It’s a good way to identify gaps in your current sales process..
• It makes it easier to track the progress you’re making toward your goals..
• It’s impossible to implement a sales enablement strategy without first defining a target buyer..
• It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy..

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