Why might a shopper prefer to make a purchase using a r…

Here is an answer to the question. Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

• The latest industry news can be presented to a potential customer while they shop..
• An app can serve ads to a potential customer while they’re browsing products..
• Personal information can be saved in an app to make checkout quick and easy..
• Apps can redirect users to the company website to complete a purchase..

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