Why is it difficult, or maybe impossible, to calculate … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels? Multiple media channels aggregate all your data into a single view.. Multiple media channels use ads in identical ways.. Multiple media channels consolidate campaign data for actionable insights.. Multiple media channels may use different tools to measure brand lift.. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related