Why is conversion data less reliable in the first 24-48…

, Why is conversion data less reliable in the first 24-48…

Here is an answer to the question. Why is conversion data less reliable in the first 24-48 hours of when impressions are served?

  • No data is gathered in the first 24 hours of a campaign..
  • Initial real-time feedback is based on estimations and may fluctuate until reporting is finalized..
  • User behaviours are less predictable at the start of a campaign..
  • Some features of the Twitter conversion reporting UI are not active during the first 48 hours of any campaign..

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