Which statement is true about time-decay attribution?

, Which statement is true about time-decay attribution?

Here is an answer to the question. Which statement is true about time-decay attribution?

  • It gives more credit to the touch-points closest to the conversion..
  • It’s the most advanced model in Google’s attribution products..
  • It includes converting and non-converting paths..
  • It algorithmically evaluates individual customer paths..

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