Twitter Video Ads Specialist Answers Video is a powerful tool that can be used to connect with your audience on Twitter. With Twitter Video Ads, you can create and run video campaigns that reach your target audience and achieve your marketing objectives. The Twitter Video Ads Specialist certification program will teach you everything you need to know about using video ads on Twitter. You’ll learn how to: Create engaging video content that resonates with your audience Target your video ads to the right people Track the performance of your video campaigns The certification program is designed for beginners and experienced marketers alike. You can complete the program at your own pace and in your own time. Benefits of Twitter Video Ads Specialist certification: Learn how to use video ads to reach your target audience and achieve your marketing objectives Gain insights into how Twitter’s video advertising platform works and how to use it to your advantage Get access to exclusive resources and training materials Showcase your skills and knowledge to potential employers Build your network with other Twitter Video Ads professionals Total Number of Questions: 80 What is viewer’s third impression of Trend Takeover+? Which of the following terms represents the cost of each individual view that an ad receives? Which campaign goal is recommended for Video Views campaign? You are a clothing brand and you want to use Twitter’s Video Ad offerings to direct your audience to your landing page, which ad format should you choose? Which of the following bid units prioritizes long-form engaged video views. Which ArtHouse service should you use if you want to optimize existing brand assets with a focus on Twitter-specific best practices, consumer insights, attention theory, and design principles? In the creative case study provided in this course, how did @CheesyVelveeta build positive brand associations with Twitter’s Video Ads? What paperwork do you need for an influencer campaign on Twitter? What is on the bottom left of an Ampify Pre-roll video? In the creative case study provided in this course, how did @SpecialK leverage Twitter’s Video Ads and Tweet Copies to promote their brand? (Select all that apply) Which of the following statements about hashtags are correct? (Select all that apply) In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup? What demographic metrics can you adjust when setting up a campaign? (Select all that apply) In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply) Which of the following tips about mixing ad formats are correct? (Select all that apply) You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose? What types of Twitter publisher content can you run your Amplify Sponsorship ads with? What are the three key services provided by Twitter ArtHouse? (Choose all that apply) What is the maximum number of publisher handles you can exclude for each standard category selected? In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply) When should you choose “run of publishers” in an Amplify Pre-roll campaign? (Select all that apply) Which one is NOT one of Amplify Pre-roll Publisher Criteria What will happen when someone clicks on the website link in Video Ads with Website Buttons? Which ad format matches and runs your video ad before premium video content from over 200 brand-safe publishers? Which of the following statements on Tweet Copy best practices are correct? (Select all that apply) Which of the following statements about going live on Twitter app are correct? (Select all that apply) Where should you position your brand logo to get the most attention in your video ads? Which ad format offers the most premium, mass-reach placements that drive results across the funnel? Which of the following statements are accurate descriptions of Timeline Takeover? Which of the following options contain all the targeting features can you set up in on Twitter’s ad manager? How can you add creatives to your Carousel ads? Why do creatives matter for Twitter Video Ads? What ad goals can you select for website traffic campaigns? (Select all that apply) Which of the following statements about live broadcasting are correct? (Select all that apply) Which one of the following features is in Twitter’s Live Events but not Twitter’s Live Broadcasts? Which of the following statements about video sources are correct? (Select all that apply) Which of the following metrics are available for Trend Takeover/Trend Takeover+ campains? (Select all that apply) Which kind of campaign can drive brand loyalty and in-app conversions from your existing customers? When should you use Twitter #BlueBrush services? (Select all that apply) Why should you advertise with videos on Twitter? Choose all that apply. What is the maximum number of characters you can include in your Trend Hashtag? Which of the following components are required in a Trend Takeover campaign? (Select all that apply) Which of the following features are incorporated in Twitter’s Live Broadcast? Which of the following tips on influencer campaigns are correct? (Select all that apply) Which campaign goal is recommended for a Pre-roll campaign? According to Twitter’s visual guideline, what should you put at the top left corner of an Amplify Video Ad? What are some of the occassions to go live on Twitter? (Select all that apply) In a Video Ad with App Button, what can people see at the bottom of the video ad? Select all that apply. Which Twitter ad format can help brands reach new audiences and drive people to their website or app through multiple images or videos? Which of the following statements about 15s view are correct? (Select all that apply) Which of the following statements about Twitter Amplify are correct? (Select all that apply) Which of the following best practices can apply to Timeline Takeover campaigns? (Select all that apply) How might creatives drive emotional reactions from the viewer in your video ads? When should you use Timeline Takeover? (Select all that apply) How can influencers help your campaign align with what’s happening in our culture? (Select all that apply) True or false. You can go live on Twitter on your Twitter app. Which Amplify buying option allows advertisers to verify that their ads are reaching a specific demographic via Nielsen? Which of the following bid units maximizes video views and lowers the cost per view? Which of the following statements about Amplify Sponsorships are correct? (Select all that apply) You want align your video ad content from a specific publisher to connect with your consumers’ passion points. Which Twitter ad format should you choose? You produced a video ad with creative sound effects and voiceovers, how do you adapt it to Twitter’s feed environment? (Select all that apply) What is the lead time for a #BlueBrush project? Which of the following best practices can apply to Trend Takeover/Trend Takeover+ campaigns? (Select all that apply) Which feature allows you to choose a category that describes your brand when you set up Pre-roll campaigns? You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that? Who do Twitter Rules apply to? You are a sports drink brand that wants to align your video ads with a single, premium sports publisher during the Superbowl. Which ad format should you choose? Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness? Which of the following terms represent cost per 1000 impressions? You are a global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products. You want to draw a large audience and include promotions before and after the live campaign. Which Twitter Live platform should you choose? When should you use Carousel Ads? (Select all that apply) Which ad format allows you to drive interested viewers to your landing site through Video Ads? Which metric indicates when your video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video? What is the maximum frequency that each logged-in user can see your Timeline Takeover ad per day? Which of the following statements about Trend Takeover companion Tweets are correct? (Select all that apply) When should you use Video Ads with Website Buttons? (Select all that apply) Which of the following ad formats are supported by Timeline Takeover? (Select all that apply) Which of the following statements about Curated Category are correct? Which ad formats can you apply before a Live Event to “tease”? (Select all that apply) With a limited budget, your organization wants to host a small live virtual concert to fundraise for charity. Which Twitter Live platform should you choose? Career growth plan/route: After completing the Twitter Video Ads Specialist certification, you can start using your new skills to create and run video campaigns for your current job. You can also use your certification to apply for jobs in social media marketing, advertising, or marketing analytics. As you gain more experience, you can move into more senior roles in these fields. With the right skills and experience, you could even become a Twitter Video Ads certified trainer or consultant. Opportunities in the world: Video is becoming increasingly popular, and the demand for video ads is growing. Twitter is a great platform for reaching a global audience with your video ads. With the right skills and experience, you can use Twitter Video Ads to help businesses grow their reach, increase brand awareness, and drive sales.