Launch and Connect Badge Certification Answers Launch and Connect Badge certifications are a great way to demonstrate your expertise in creating and executing Twitter campaigns that launch new products or services, or connect with relevant audiences. There are two certifications available: Launch and Connect Badge and Launch and Connect Badge with Video Ads. The Launch and Connect Badge assessment covers the basics of creating and executing Twitter campaigns that launch new products or services, or connect with relevant audiences, while the Launch and Connect Badge with Video Ads assessment covers the same topics but also includes a focus on creating and executing video ads for Twitter campaigns. Benefits of Launch and Connect Badge certifications There are many benefits to earning a Launch and Connect Badge certification. Some of the key benefits include: Demonstrate your expertise in launching and connecting campaigns on Twitter. A Launch and Connect Badge certification shows that you have the knowledge and skills to create and execute Twitter campaigns that launch new products or services, or connect with relevant audiences. Gain a competitive edge. Launching and connecting campaigns is a popular marketing strategy, and businesses are increasingly looking for certified professionals to help them create and execute these types of campaigns. Earning a Launch and Connect Badge certification can give you a competitive edge in the job market. Increase your earning potential. Studies have shown that certified professionals earn higher salaries than non-certified professionals. In addition, certified professionals are more likely to be promoted and given more responsibility at work. Stay up-to-date on the latest launching and connecting campaign trends on Twitter. Twitter is constantly evolving, and the certifications ensure that you have the latest knowledge and skills to use the platform effectively. Access to exclusive resources. As a Launch and Connect Badge certified professional, you will have access to exclusive resources, such as training materials, documentation, and tools. These resources can help you stay up-to-date on the latest launching and connecting campaign trends and improve your skills. Total Number of Questions: 49 Where should you place your logo throughout your video creative? What is the minimum number of ad formats you should use to maximize your success? What percentage of sales can be directly attributed to creative? People on Twitter are often the first to try, buy, and… What are the #ThreeSimpleRules for getting creative on Twitter? (select three) Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration? In general, how long should your Video Ads be on Twitter? People on Twitter are… (select three) What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction? To drive awareness for your launch campaign, your flighting should be at least ___________ long. When you want to align with the topic, you can choose: If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating: Which of the following Twitter ad formats help you “go big on the reveal”? (select three) Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency. Which of the following statements is correct about flighting strategy? A successful connect strategy contains (select three): The ways to connect on Twitter include (Select three): How do Twitter’s takeover products help you achieve a successful launch? Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity? If you’re interested in significantly moving brand metrics, the length of your campaign should be… To build cultural relevance for your brand, your messaging should be based on a combination of (select three): Launch Leaders use a phased approach to their flighting strategy, which includes… What are the five types of launches we identify on Twitter? What do we mean when we say “connect” on Twitter? What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance? What do we mean when we say “launch” on Twitter? Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages. Why is it essential for your brand to be culturally relevant? (select two) What are the five types of launch categories on Twitter? ______________ maximizes your success by serving content before, during, and after your launch day. Your goal for the reveal phase of your launch should be to… Why are captions so important for your videos on Twitter? Which ad format allows you to connect your content with over 200 brand-safe publishers? True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t. What are the three phases of the connect flighting strategy? (select three) How many ad formats should you use to increase the probability of having a successful connect campaign? When you want to be at the front and center of the topic, you can use: Working from home, mindfulness, and activism are examples of which type of connect opportunity? If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three) What did Bain identify as a significant differentiator for brands that had successful launch campaigns? Brands that hit their launch KPIs are ____ more likely to launch on Twitter. What percentage of marketers report missing their launch KPIs? What’s the advantage of running a connect campaign on Twitter rather than on other platforms? On launch day you should… Social video content should be designed for… True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent. ________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions. Why do people come to Twitter? Award shows, music festivals, and sporting events are all examples of which type of connect opportunity? Career growth plan/route with Launch and Connect Badge certifications If you are interested in a career in launching and connecting campaigns, Launch and Connect Badge certifications can help you get started on the right track. Here are a few possible career paths you could follow: Launching and connecting campaign specialist: A launching and connecting campaign specialist is responsible for creating and executing launching and connecting campaigns. They use their knowledge of launching and connecting campaigns to help businesses reach their target audience, improve their brand awareness, and increase their sales. Launching and connecting campaign manager: A launching and connecting campaign manager oversees the creation and execution of launching and connecting campaigns. They use their knowledge of launching and connecting campaigns to help businesses reach their target audience, improve their brand awareness, and increase their sales. Launching and connecting campaign consultant: A launching and connecting campaign consultant provides advice and guidance to businesses on how to use launching and connecting campaigns to achieve their goals. They use their knowledge of launching and connecting campaigns to help businesses choose the right launching and connecting campaign products, create engaging content, and measure the results of their campaigns. Opportunities in the world with Launch and Connect Badge certifications Launching and connecting campaigns is a rapidly growing field, and there are many opportunities for certified Launch and Connect Badge professionals to find jobs. Businesses of all sizes are looking for qualified launching and connecting campaign professionals to help them reach their target audience, improve their brand awareness, and increase their sales. With the right skills and experience, you can find a job in launching and connecting campaigns that is both rewarding and challenging.