Google Analytics for Power User Certification Answers Advanced Google Analytics is a course that teaches you how to use advanced features of Google Analytics to collect, process, and analyze data from your website or app. You will learn how to use Custom Dimensions, Custom Metrics, and Event Tracking to collect data that is specific to your business. You will also learn how to use advanced analysis techniques, such as segmentation, channel reports, audience reports, and custom reports, to gain insights into your website traffic and marketing campaigns. Benefits of Advanced Google Analytics Certification There are many benefits to earning an Advanced Google Analytics certification. These benefits include: Increased knowledge and skills: The course will teach you how to use advanced features of Google Analytics, which will give you a deeper understanding of how data analytics can be used to improve your business. Enhanced job prospects: A Google Analytics certification is a valuable asset for anyone looking for a job in the data analytics or marketing fields. Many employers require or prefer candidates to have a Google Analytics certification. Career growth: A Google Analytics certification can help you advance your career in the data analytics or marketing fields. With the skills and knowledge you gain from the course, you will be able to take on more challenging and rewarding roles. Total Number of Questions: 27 When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended? Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets? Which feature enables you to analyze up to 3 dimensions at once? Which setting do you use to change the metric displayed in the table? If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two) You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data? How would you view data for Revenue, Transactions, and Average Order Value per traffic source? In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel? What does “(Other)” indicate in the Channels report? (select two) Where can you view a heatmap reporting users by time of day? You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase? When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? In what scenario would you use a custom metric? What can be used to measure scroll depth in Google Analytics? When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates? What are two benefits of the Reverse Goal Path report? (select two) How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) What can the Product List Performance report be used for? (select three) In this Product List Performance report, which product list and list position is most efficient at driving product clicks? You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? In this Product Performance report, which product indicates potential issues with the product details page? What can the Shopping Behavior Analysis report tell you? (select two) In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate? Which report would you use to build a segment of users who abandoned a specific step of the checkout path? You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two) There are many different career paths that you can take with an Advanced Google Analytics certification. Here are a few examples: Data Analyst: A data analyst uses data to solve business problems. With an Advanced Google Analytics certification, you will be qualified for entry-level data analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Senior Data Analyst or Data Scientist. Marketing Analyst: A marketing analyst uses data to track the effectiveness of marketing campaigns. With an Advanced Google Analytics certification, you will be qualified for entry-level marketing analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Marketing Manager or Marketing Director. Business Intelligence Analyst: A business intelligence analyst uses data to help businesses make better decisions. With an Advanced Google Analytics certification, you will be qualified for entry-level business intelligence analyst positions. As you gain more experience, you could eventually move into more senior roles, such as Business Intelligence Manager or Chief Data Officer. Opportunities in the World The demand for data analysts and marketing analysts is growing rapidly. According to the Bureau of Labor Statistics, the demand for data analysts is projected to grow 22% from 2020 to 2030, much faster than the average for all occupations. The demand for marketing analysts is projected to grow 13% from 2020 to 2030, about as fast as the average for all occupations. This growth is being driven by the increasing amount of data that businesses are collecting. Businesses are using this data to make better decisions, improve their marketing campaigns, and track the performance of their websites. If you are interested in a career in data analytics or marketing, then an Advanced Google Analytics certification is a great way to get started. The course will teach you the skills you need to collect, process, and analyze data, and it will give you a competitive edge in the job market.