When a Top Conversion Paths report shows that most user…

Here is an answer to the question. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

• Target remarketing lists for all image creatives.
• Create a sequential rotation with the Rich Media creative set first.
• Assign the ad’s frequency cap to one impression per day.
• Allocate more budget to building better video creatives.

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