What’s the drawback of optimizing only for online conve…

Here is an answer to the question. What’s the drawback of optimizing only for online conversions?

• You may miss out on potential customers who engage across all ad formats.
• You may miss out on potential customers who watched your ad.
• You may miss out on potential customers who show interest in your product..
• You may miss out on potential customers who purchase offline only or research online but buy in-store..

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