What is Marketing Mix Modelling (MMM)?

, What is Marketing Mix Modelling (MMM)?

Here is an answer to the question. What is Marketing Mix Modelling (MMM)?

  • A mixed-method, qualitative evaluation of campaign performance..
  • A campaign strategy that combines different marketing models..
  • A comparison of data generated from by different marketing models for the same campaign..
  • A means to calculate the impact of marketing activities on business outcomes using statistics and other influences..

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