What is “attribution” in performance advertising?

, What is “attribution” in performance advertising?

Here is an answer to the question. What is “attribution” in performance advertising?

  • An agreement with other Twitter account holders to include their handle or hashtag in an ad campaign..
  • A system in which you assign credit to different advertising partners and platforms for driving conversion..
  • A legal requirement to credit authors and artists of content used in your campaign..
  • A method of tracking conversions associated with a particular hashtag..

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