What impact has machine learning made on the marketing …

Here is an answer to the question. What impact has machine learning made on the marketing industry?

• Advertisers can crunch more data at scale than ever, to drive better business outcomes..
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems..
• Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced..
• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced..

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