What does an “execution channel” represent in the Plann…

Here is an answer to the question. What does an “execution channel” represent in the Planning process?

• A “channel” created between an advertiser and publisher as soon as the RFP is sent.
• The act of sending an RFP to begin the negotiation process with the publisher.
• The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed.
• An area to enter the user’s objectives, budget, and start and end dates.

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