To evaluate their campaigns, what should marketers do?

Here is an answer to the question. To evaluate their campaigns, what should marketers do?

• They should check whether all the budget was used for the campaign or not..
• They should check whether the result of a specific objective exceeded or fell short of its goal..
• They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate..
• They should use lifetime value analysis to examine the impact to brand lift metrics..

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