Megan’s setting up a Google App campaign, but she’s not…

, Megan’s setting up a Google App campaign, but she’s not…

Here is an answer to the question. Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

  • Users outside of the location target area might feel excluded..
  • Competition becomes more focused at a granular level..
  • The system works best when working from the largest dataset possible..
  • App campaigns don’t allow location targeting at a more granular level than country-level..

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