Laura’s website data shows that visitors place items in…

Here is an answer to the question. Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?

• Make sure her checkout page is live and that purchases can be completed..
• Offer discounts to keep consumers from making their purchases elsewhere..
• Test a new brand identity and color scheme..
• Ask for an email address from visitors so she can reach out with additional marketing..

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