In what way does experimentation help achieve a best-in…

, In what way does experimentation help achieve a best-in…

Here is an answer to the question. In what way does experimentation help achieve a best-in-class measurement approach?

  • By providing a way to validate and test insights.
  • By assisting in the collection of multiple data points.
  • By driving a macro budget strategy.
  • By helping assign credit across touchpoints.

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