In Multi-Channel Funnel Reports, how are default conver… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. In Multi-Channel Funnel Reports, how are default conversions credited? Last campaign, search, or ad. Equal credit along the conversion touchpoints. First campaign, search or ad. Second to last campaign, search or ad. This question is about “Google Analytics IQ” All updated questions and answers related to “Google Analytics IQ” can be found on the “Google Analytics IQ Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related