If you see an Established Player has neglected Facebook…

Here is an answer to the question. If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

• The channel must be overly complicated and will require a lot of time and monetary investment to do well..
• The channel must not be worth much since an existing giant isn’t bothering with it..
• The channel represents an opportunity to gain market share with limited resistance..

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