If a campaign falls short of its target goal, how might… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If a campaign falls short of its target goal, how might it be described? It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.. It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.. It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.. It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related