How would you explain what a marketing mix model does? ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How would you explain what a marketing mix model does? It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.. It uses conversion data to calculate the contribution of each interaction across the conversion path.. It provides an analysis that shows the impact of marketing on a brand’s sales.. It determines the impact of a specific variable on control and treatment groups.. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related