How would you describe the process by which data-driven…

, How would you describe the process by which data-driven…

Here is an answer to the question. How would you describe the process by which data-driven attribution works?

  • Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically..
  • Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path..
  • Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data..
  • Data-driven attribution leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display..

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