How would you describe a campaign that fell short of it… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How would you describe a campaign that fell short of its target goal? As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%. As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.. As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.. As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related