How should marketers evaluate their campaigns?

Here is an answer to the question. How should marketers evaluate their campaigns?

• Use lifetime value analysis to examine the impact to brand lift metrics..
• Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate..
• Check whether the result of a specific objective exceeded or fell short of its goal..
• Check whether all the budget was used for the campaign or not..

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