How might experimentation be credited with contributing…

, How might experimentation be credited with contributing…

Here is an answer to the question. How might experimentation be credited with contributing to a best-in-class measurement approach?

  • It can be used to drive a macro budget strategy..
  • It can assist in the collection of multiple data points..
  • It can help assign credit across touchpoints..
  • It can be a way to validate and test insights..

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