How is credit dynamically attributed to each touch-poin…

, How is credit dynamically attributed to each touch-poin…

Here is an answer to the question. How is credit dynamically attributed to each touch-point in data-driven attribution?

  • It gives more credit to the touch-points closest to the conversion..
  • It is distributed evenly to every single touch in a buyer’s journey..
  • It algorithmically evaluates individual customer paths to assign credit..
  • It assigns the last touch-point 100% of the credit for the conversion..

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