How does experimentation contribute to a best-in-class …

, How does experimentation contribute to a best-in-class …

Here is an answer to the question. How does experimentation contribute to a best-in-class measurement approach?

  • Experiments are a way to validate and test insights..
  • Experiments assist in the collection of multiple data points..
  • Experiments help assign credit across touchpoints..
  • Experiments are used to drive a macro budget strategy..

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