How does data-driven attribution work?

Here is an answer to the question. How does data-driven attribution work?

• It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data..
• It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display..
• It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path..
• It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically..

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