Here is an answer to the question. Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Algorithmically helps set the appropriate bid for each and every auction (3).
• Alleviates the strain on marketing resources by automating more manual tasks (4).
• Tailors bids to each user’s unique context, using relevant signals present at auction time (1).
• Integrates a large variety of signals and considers new ones to evaluate user intent (2).

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