Category: grow-offline-sales

Here is an answer to the question. An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself. She prefers more control over all aspects of her Display…

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Here is an answer to the question. What is incrementality? It’s a top-level modeling to understand what drives sales including media and all possible external factors. It’s near real-time attribution to fuel short-term business and bidding decisions. It’s a way to measure if the change in user behavior was directly caused by exposure to an…

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Here is an answer to the question. To determine whether an ad drove incremental results, what method would you use? Geo-Based. Store-Based. User-Based. Product-based. This question is about “Grow Offline Sales” All updated questions and answers related to “Grow Offline Sales” can be found on the “Grow Offline Sales Exam Answers” web page. If you…

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Here is an answer to the question. Which of these are prerequisites for reporting store visits? Choose two. Set up a location extension or affiliate location extension. Sufficient data to pass model quality and privacy thresholds. Link a Business Profile account. Search Keywords. This question is about “Grow Offline Sales” All updated questions and answers…

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Here is an answer to the question. You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve…

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Here is an answer to the question. What is the recommended minimum frequency update for the local product inventory feed? weekly. monthly. quarterly. daily. This question is about “Grow Offline Sales” All updated questions and answers related to “Grow Offline Sales” can be found on the “Grow Offline Sales Exam Answers” web page. If you…

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Here is an answer to the question. You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make? Set one campaign per location. Set one campaign per city….

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Here is an answer to the question. You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three. Set separate…

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Here is an answer to the question. You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification….

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Here is an answer to the question. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two. bids. ad creatives. budget. creative combinations. ad placements. This question is about “Grow Offline Sales” All updated questions and answers related to “Grow Offline Sales”…

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