If you want to know how well your Google Ads account wi… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If you want to know how well your Google Ads account will perform, what estimate should you use? You should use attribution score.. You should use optimization score.. You should use quality score.. You should use recommendation score.. This question is about “Google Ads Measurement” All updated questions… Continue Reading
As a marketer, in what way should you evaluate your cam… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. As a marketer, in what way should you evaluate your campaign? By using lifetime value analysis to examine the impact to brand lift metrics.. By checking whether all the budget was used for the campaign or not.. By checking whether the result of a specific objective exceeded or… Continue Reading
How are view-through conversions counted? ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How are view-through conversions counted? They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.. They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.. They’re counted as conversions… Continue Reading
In the world of digital advertising, how would a tag be… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. In the world of digital advertising, how would a tag be defined? It would be defined as a large snippet of code that’s placed on the homepage of a website.. It would be defined as a large snippet of code that’s placed on the conversion page of a… Continue Reading
A marketer wants to know how often, on average, an inte… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information? The marketer should use cost-per-conversion.. The marketer should use conversion value-per-cost.. The marketer should use conversion value-per-click.. The marketer should use conversion rate….. Continue Reading
The conversion date between Google Ads and Google Analy… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. The conversion date between Google Ads and Google Analytics is different. Why might that be? Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t.. Because Google Ads attributes conversions to the day they happen, not to the date of the click… Continue Reading
A marketing strategist is interested in target ROAS bid… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy? This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.. This bidding strategy analyzes and… Continue Reading
What report can determine how changes to the attributio… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads? The conversions report. The click analysis report. The attribution report. The campaigns report. This question is about “Google Ads Measurement” All… Continue Reading
If a unique user sees an ad over a given time period, w… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad? Frequency. Reach. Impression. Engagement rate. This question is about “Google Ads Measurement” All updated questions and answers related to “Google… Continue Reading
If you’re a marketer setting up the value of an online … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If you’re a marketer setting up the value of an online conversion action, what would you do? Regardless of the value of the lead, you’d always set it as $1.. Regardless of the value of the lead, you’d always set it as $0.. If the average value of… Continue Reading