After setting up conversion tracking, you want to add a… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated? It would be calculated by dividing the number in the conversions column by the total eligible interactions.. It would be calculated by dividing the total conversion value… Continue Reading
A marketing strategist is interested in enhanced conver… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature? Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.. Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement….. Continue Reading
What’s a benefit of importing Google Analytics conversi… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What’s a benefit of importing Google Analytics conversions to Google Ads? The ability to provide Google Ads access to data that helps optimize bids. The ability to let first-party data be sent from websites. The ability to link accounts in Google Analytics without auto-tagging. The ability to view… Continue Reading
The enhanced cost-per-click (ECPC) bidding strategy can… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways? ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.. ECPC first looks at a listed target… Continue Reading
What’s the correct way to describe enhanced conversions… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What’s the correct way to describe enhanced conversions for web? It uses third-party data to improve the accuracy of your conversion measurement.. It uses third-party data to unlock more powerful bidding.. It uses hashed, first-party data to unlock more powerful bidding.. It uses Google Analytics to unlock more… Continue Reading
You own a restaurant called Ristorante Abigaille in Flo… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on… Continue Reading
When ad campaigns are optimized by Google’s AI, what do… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. When ad campaigns are optimized by Google’s AI, what does that mean? It means they use data-driven attribution to automate tasks, and the process has all the necessary data.. It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid… Continue Reading
What’s an example of a campaign that fell short of its … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What’s an example of a campaign that fell short of its target goal? A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.. An email remarketing campaign with an expected lift in brand awareness of… Continue Reading
There are two types of optimization. What are they? Cho… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. There are two types of optimization. What are they? Choose two. Bidding optimization. Channel optimization. Media mix optimization. Targeting optimization. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web… Continue Reading
A marketer wants to know what keyword match type gives … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose? They’d choose negative match.. They’d choose exact match.. They’d choose broad match.. They’d choose phrase… Continue Reading