While searching for a place to eat, a tourist visiting … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and… Continue Reading
A potential customer is looking to buy a new car. What … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage? Recommending the car on social media. Filling out an email subscription form. Calling to ask about a test-drive. Viewing an online advertisement for a car. This question is about “Google… Continue Reading
Data-driven attribution works in which of the following… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Data-driven attribution works in which of the following ways? By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.. By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.. By leveraging an account’s historical data… Continue Reading
A marketing manager wants to try Maximize Conversions. … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing manager wants to try Maximize Conversions. How does this bidding strategy work? By being the safest bidding strategy for all business types to optimize their bidding.. By using machine learning to capture as many conversions as possible within a daily budget.. By aiming to achieve an… Continue Reading
Store visits conversion tracking can be described in wh… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Store visits conversion tracking can be described in which way? It’s available in all countries and regions as long as it’s not a sensitive business type or account.. It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.. It’s available for all business types,… Continue Reading
You want to set up conversion tracking. What’s the firs… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. You want to set up conversion tracking. What’s the first step you should take? You should add a conversion tracking tag to your website or app after modifying it in Google Ads.. You should request a snippet of code from your web administrator and add it to your… Continue Reading
While checking out the campaign report in your Google A… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion? A view-through… Continue Reading
What should you do to set up the value of an online con… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What should you do to set up the value of an online conversion action? You should always set the value as $0, regardless of the value of the lead.. You should assign the value as $20, if the average value of a lead is $20.. You should assign… Continue Reading
A marketing manager wants to know the process by which … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ‘s done? You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.. You’d say that view-through… Continue Reading
How would you explain what a marketing mix model does? ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How would you explain what a marketing mix model does? It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.. It uses conversion data to calculate the contribution of each interaction across the conversion path.. It provides an analysis that shows the impact… Continue Reading