You’ve been hired as a consultant to help an online sto… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task? It automatically creates tag code snippets.. It troubleshoots unverified conversion actions.. It tells you… Continue Reading
A marketing manager wants to know what factors influenc… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three. Changes to discrepancy model. Changes to ads. Changes in competition or seasonality. Changes to attribution model. Changes to default browser. This question… Continue Reading
How does the Maximize Conversions bidding strategy work… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How does the Maximize Conversions bidding strategy work? It automatically limits conversions that don’t align with a desired bidding strategy.. It’s the safest bidding strategy for all business types to optimize their bidding.. It uses machine learning to capture as many conversions as possible within a daily budget….. Continue Reading
If by comparing Google Ads data with offline data you f… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy? It’s probably due to… Continue Reading
After adding a conversion tracking tag to one of the la… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID. By… Continue Reading
How are incrementality experiments different from A/B e… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. How are incrementality experiments different from A/B experiments? They determine the impact of ads on a consumer’s decision to convert or not.. They measure the relative effectiveness of different versions of a marketing campaign.. They both require a holdback group to determine which version of an ad performs… Continue Reading
What do marketing mix models show advertisers? ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. What do marketing mix models show advertisers? They’re an analysis that shows the impact of marketing on a brand’s sales.. They use your conversion data to calculate the contribution of each interaction across the conversion path.. They evaluate a customer’s long-term marketing value to provide a more accurate… Continue Reading
Which of the following explains why the conversion date… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Which of the following explains why the conversion date might be different between Google Ads and Google Analytics? Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.. Google Analytics can’t attribute conversions to a date for an… Continue Reading
Which of the following describes the number of times a … ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. Which of the following describes the number of times a unique user will see an ad over a given time period? Engagement rate. Reach. Frequency. Impression. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the… Continue Reading
If a campaign falls short of its target goal, how might… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. If a campaign falls short of its target goal, how might it be described? It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.. It might be described as a search campaign with an… Continue Reading