Category: campaign-manager-certification

Here is an answer to the question. What ad setting limits the number of times that ad can be shown to a particular user? Priority. Frequency cap. Hard cut-off. Impression ratio. This question is about “Campaign Manager Certification” All updated questions and answers related to “Campaign Manager Certification” can be found on the “Campaign Manager…

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Here is an answer to the question. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? Target remarketing lists for all image creatives. Create a sequential rotation with the Rich Media creative set first. Assign the…

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Here is an answer to the question. When using a placement media cost cap, what will happen once the cap is reached? The placement will be paused until the cap is removed. Reports will not reflect the impressions and click metrics. Ad-serving fees won’t be charged. Campaign Manager will stop calculating and reporting Media Cost…

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Here is an answer to the question. What is required to track mobile app conversions using Floodlight tags? A dynamic publisher pixel implemented in the Floodlight tag. An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK. A Floodlight tag with the activities set to collect in-app variables, available…

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Here is an answer to the question. What does an “execution channel” represent in the Planning process? A “channel” created between an advertiser and publisher as soon as the RFP is sent. The act of sending an RFP to begin the negotiation process with the publisher. The “link” from the inventory in a media plan…

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Here is an answer to the question. What targeting rules display an ad to users who have viewed a product, but not purchased it? Positively target all product viewers AND collect purchase IDs using u-variables. Negatively target all product purchasers AND collect purchase IDs using u-variables. Positively target all product purchasers AND negatively target all…

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Here is an answer to the question. What attribution model uses Floodlight data from both attributed and non-attributed conversions? Data-driven model. Time Decay model. First Interaction model. Linear model. This question is about “Campaign Manager Certification” All updated questions and answers related to “Campaign Manager Certification” can be found on the “Campaign Manager Certification Exam…

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Here is an answer to the question. In which two tags can the keyword macro (%k) be added? (select two) Floodlight. Placement. Impression Event. Tracking Ad. This question is about “Campaign Manager Certification” All updated questions and answers related to “Campaign Manager Certification” can be found on the “Campaign Manager Certification Exam Answers” web page….

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Here is an answer to the question. In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two) Each interaction gets its own row with interactions spread across rows. Each conversion gets its own row with interactions in separate columns….

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Here is an answer to the question. Where are Campaign Manager and Display & Video 360 linked? Floodlight configuration. Advertiser properties. Campaign properties. Admin subaccounts. This question is about “Campaign Manager Certification” All updated questions and answers related to “Campaign Manager Certification” can be found on the “Campaign Manager Certification Exam Answers” web page. If…

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