A member of your marketing team wants to send a sales o…

Here is an answer to the question. A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?

• “That’s fine, as long as it helps them do the job they hired our product to do.”.
• “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”.
• “We shouldn’t do that. Asking customers to buy from us again is a betrayal of their trust.”.
• “That’s a bad idea. Those people have already bought from us. We should focus on finding new prospects instead.”.

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