A marketing manager wants to use an attribution model t… ddc-admin June 25, 2023 (July 13, 2023) Here is an answer to the question. A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement? Data-driven attribution. Position-based attribution. Rules-based attribution. Linear attribution. This question is about “Google Ads Measurement” All updated questions and answers related to “Google Ads Measurement” can be found on the “Google Ads Measurement Exam Answers” web page. If you spot an update in the questions or answers, please leave a comment on this page to let us know. We will provide updates as soon as possible. Related