A marketer wants to analyze the return on investment (R…

, A marketer wants to analyze the return on investment (R…

Here is an answer to the question. A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

  • They should use a marketing mix model..
  • They should use Smart Bidding..
  • They should use conversion lift..
  • They should use viewable CPM..

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